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What the Regional Air Alliance of West Michigan Does for GRR | Business

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What the Regional Air Alliance of West Michigan Does for GRR
What the Regional Air Alliance of West Michigan Does for GRR

From Rapid Growth Media:

Up until the day I went to talk with Dan Wiersma about the Regional Air Alliance of West Michigan (RAAWM), I still thought that when you decided to take a plane somewhere, you usually drove or took a bus to Detroit or Chicago first. Why did I think that? Because that's what everyone said. It was cheaper to get to Detroit or Chicago and fly from there than it was to fly straight out of Grand Rapids.

Wiersma, RAAWM's executive director and treasurer, explains to me that RAAWM is making strides to change that, and has already greatly impacted the cost of air transit in West Michigan.

In 2007, Wiersma says, Dick Devos was approached by a number of business leaders at a Christmas party. The conversation dealt with the issues of how expensive it was to fly in or out of Grand Rapids, and what it would take to bring a low-cost air carrier to town.

The primary issue when it came to high flight costs was the lack of a pricing spectrum. The only air service providers were legacy carriers. At this time, West Michigan was the largest market in the country without a low-cost carrier, and one of the top five most expensive airports since 2005.

Click here to finish reading this story in Rapid Growth.