Our network

83-year-old convention bureau changes name to Experience Grand Rapids | News

Title (Max 100 Characters)

83-year-old convention bureau changes name to Experience Grand Rapids
News

Grand Rapids (WZZM) - The Grand Rapids/Kent County Convention & Visitors Bureau today announced a new name for the 83-year-old organization - Experience Grand Rapids.

The organization says that the new name and brand more accurately reflects the organization's mission to market the region.  

The development of the new brand is the result of a two-year process of analysis and research that engaged the organization's leadership, staff and community members. The name change also mirrors recent trends by other cities and destination marketing organizations that have made a similar switch, such as Visit Denver and Discover Kalamazoo.

Experience Grand Rapids will showcase its new brand and website tonight at the "GR Tweet Elite," a special event tonight at the B.O.B.

 

News